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Earth Hour is an iconic global grassroots movement that WWF International started in 2007 that involves switching off all non-essential electricity for an hour to raise awareness for climate change and biodiversity loss.
Last year alone, the moment of solidarity saw people from 192 countries and territories come together in support of people and our planet. We saw landmarks turn off their lights and supporters switch off at home, as well as a range of activities such as virtual concerts, mangrove planting, street clean-ups and virtual runs.
More than 15 years later, we are now at a tipping point with our climate and nature crises, putting at risk the fate of our one home and all our futures. We are on course to breach by 2030 the 1.5°C global temperature increase limit set by the Paris Climate Agreement, and nature - the source of our very livelihoods and one of our biggest allies against the climate crisis - is also under severe threat, facing alarming and unprecedented rates of loss globally.
The next 7 years are therefore crucial to all our futures - we have to stay under the 1.5°C climate threshold to avoid irreversible damage to our planet, and we need to reverse nature loss by 2030, ending the decade with more nature than we started, not less. To make this happen, individuals, communities, businesses, and governments must all urgently step up their efforts to protect and restore our one shared home.
With this 2030 goal in mind, we too must step things up. So in 2023, we’re breathed new life into Earth Hour - our brand, our work, our message, and our mission - creating the Biggest Hour for Earth. How? By calling on our supporters across the globe to switch off their lights and give an hour for Earth, spending 60 minutes doing something - anything - positive for our planet.
Amidst our increasingly divided and polarized societies, the Biggest Hour for Earth becomes a precious moment of unity, reminding the world that our one shared home needs our help and that we all can - and must - play a part in protecting it.
